Cadena Collective

We know what you might be thinking… "I can’t afford that beautiful item right now." And that’s okay. I remember when I bought my first hand embroidered textile tablecloth in Mexico and how much of a splurge it was. I had just quit my job and spending my savings on a tablecloth for a table I did not have seemed ridiculous. And it was, a little. But sometimes in life you have to give in a little. If you’re anything like my sister and I, you grew up in a working class home. There was always food on the table but never over...

For many Latines, death is just as much a part of life as living is. For us, death exists to remind us to celebrate every moment we have alive - to be thankful for the days we’re given and fill them with as much joy and meaning as possible. 

Working with EGR is a new adventure for us at Cadena and we have taken this step to further reimagine what Mexican fashion looks like. The days of painting Mexican fashion as cheap, exploitative and low quality are over. We are excited to welcome a talented designer, especially one that merges the artisanal details of handmade with the urban designs of everyday fashion.

Latinas are known for a variety of things - from harmful stereotypes about being “spicy” or “toxica” to friendlier and newer interpretations of our attitudes as empowering and independent. However, with the rise of Latinas in media, politics, and more, it’s time to tackle the worst part of it all: being considered a trend. We saw it happen with Hailey Bieber’s “brownie lips” to TikTok’s infamous “spa water” - Latinas are trendy to the white non-Latine world right now. Our food, outfits, and music have always had an influence on the world around us without the credit. It’s past time...