Ana straightened her hair for years, like many, the straightener and "smooth & tame" products were part of her hair routine. Eventually, when she took notice that her own daughter started disliking her own curly hair she decided to start embracing her own curls. This sent her on a quest to find products and methods to bring her natural hair back to life. During her research, she discovered that over 550 million plastic bottles of shampoo are used and discarded every year. They were either filled with harmful chemicals or made from unsustainable materials. Additionally, Ana also realized finding hair care products for her hair type was a complete challenge.
When Ana couldn't find any products that met her standards she decided to take matters into her own hands and create her own line of hair care products—Vida Bars.
“I created Vida Bars based on the values that govern my own life: living authentically through loving yourself, caring for our planet, and giving back to the community. These core beliefs are at the heart of what we do. We handcraft each bar honored to be part of your selfcare, we take pride in our entire process, from sourcing to packaging, being environmentally friendly. And we’re happy to give back to our community by donating a portion of our profits to an educational fund for survivors of domestic violence, a cause that’s very near to my heart.”
